Moomins

Round, white, and still a troll: the Moomins, created by Finnish-Swedish author Tove Jansson, have inhabited Moominvalley since 1945, telling warm stories of friendship and life outside the norm. At Elbenwald you'll find the motif in everyday life: a keychain for on the go and a steel bottle with a handle that holds enough coffee or tea for the whole family, even on long trips.

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  • Moomin Magnetic Planner 2026/27 30 x 35 cm

    Moomin Magnetic Planner 2026/27 30 x 35 cm

    $12.00
  • Moomin Keychain 7 cm

    Moomin Keychain 7 cm

    $7.00
  • Moomin Decorative Cushion Black & White 40 x 40 cm

    Moomin Decorative Cushion Black & White 40 x 40 cm

    $9.00

Moomins Merchandise – Warmth from Moominvalley

The Moomins by Finnish-Swedish author Tove Jansson have inhabited Moominvalley since 1945 – dreamed up in the midst of World War II as a warmhearted counter-vision to reality. With "Finn Family Moomintroll", Jansson achieved her international breakthrough in 1948; in total, she wrote nine Moomin novels and four picture books, translated into around 60 languages. At Elbenwald, the round, hippopotamus-like troll creatures come as everyday companions – a keychain and a steel bottle.

What makes the Moomins stand out?

The quiet, warmhearted way of telling big stories: a whole neighborhood grew up around the Moomins, including Snork, the Snork Maiden, Sniff, and cheeky Little My – each character with its own, often slightly quirky personality. Instead of loud adventures, the focus is on friendship, curiosity, and life outside the norm. This mix of gentleness and depth made Tove Jansson one of the best-known Scandinavian authors of all time.

Frequently asked questions

What Moomins products does Elbenwald carry?

Everyday companions in Moomin design – a keychain for on the go and a steel bottle with a handle for hot or cold refills.

Who invented the Moomins?

Finnish-Swedish author and illustrator Tove Jansson published the first Moomin book in 1945; the international breakthrough came in 1948 with the third volume, "Finn Family Moomintroll".

How do I recognize officially licensed Moomins merchandise?

By the license notice on the product or packaging. Elbenwald carries exclusively officially licensed goods – details on the respective manufacturer are given on the product page.

Range overview

For everyday fandom, there's a compact keychain and a steel bottle with a handle that holds enough coffee or tea even on long trips.

What else goes with it?

More timeless comic characters can be found at The Smurfs and Peanuts, and practical companions for home await in the Home & Kitchen theme world.