Hello Kitty

A red bow, no mouth, half a century of cult status: Hello Kitty merchandise has proven since 1974 that world fame doesn't need a single word. From plush figures to mugs to little pouches, here you'll find officially licensed Sanrio goods for anyone who doesn't need to look up "kawaii" anymore.

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  • Hello Kitty Super Sized Jumbo POP! Vinyl Figure 3-Pack

    Hello Kitty Super Sized Jumbo POP! Vinyl Figure 3-Pack

    $39.00
  • Sanrio Pink Black Party Series XXL Mouse Pad Hello Kitty &

    Sanrio Pink Black Party Series XXL Mouse Pad Hello Kitty &

    $30.00
  • Sanrio POP! Vinyl Figure: Merry Market - Hello Kitty 9 cm

    Sanrio POP! Vinyl Figure: Merry Market - Hello Kitty 9 cm

    $23.00
  • Sanrio Pink Black Party Series Umbrella Kuromi & My Melody

    Sanrio Pink Black Party Series Umbrella Kuromi & My Melody

    $25.00
  • Hello Kitty PVC Pose Keychain

    Hello Kitty PVC Pose Keychain

    $4.00
  • Sanrio Kuromi Smile Keychain

    Sanrio Kuromi Smile Keychain

    $4.00
  • Sanrio Plush Figure Kuromi Kimono Version 22 cm

    Sanrio Plush Figure Kuromi Kimono Version 22 cm

    $33.00
  • Sanrio Hello Kitty & Friends Dream State Tote Bag

    Sanrio Hello Kitty & Friends Dream State Tote Bag

    $13.00
  • Hello Kitty PVC Keychain Face

    Hello Kitty PVC Keychain Face

    $4.00
  • Sanrio POP! Vinyl Figure: Merry Market - Pochacco 9 cm

    Sanrio POP! Vinyl Figure: Merry Market - Pochacco 9 cm

    $26.00
  • Sanrio Pink Black Party Series Tote Bag My Melody & Kuromi

    Sanrio Pink Black Party Series Tote Bag My Melody & Kuromi

    $13.00
  • Hello Kitty Bitty POP! Rides Vinyl Figure Holiday - Sleigh

    Hello Kitty Bitty POP! Rides Vinyl Figure Holiday - Sleigh

    $15.00
  • Sanrio Pink Black Party Series Kuromi & My Melody Cushion 35 cm

    Sanrio Pink Black Party Series Kuromi & My Melody Cushion 35 cm

    $22.00
  • Sanrio Cinnamoroll Candies Mug

    Sanrio Cinnamoroll Candies Mug

    $15.00
  • Sanrio My Melody Kawaii Foldable Tote Bag

    Sanrio My Melody Kawaii Foldable Tote Bag

    $20.00
  • Sanrio Kuromi Sk8 For Life Mug

    Sanrio Kuromi Sk8 For Life Mug

    $15.00
  • Sanrio Acrylic Keychain Pompompurin 30th Anniversary

    Sanrio Acrylic Keychain Pompompurin 30th Anniversary

    $7.00
  • Sanrio Acrylic Keychain Pompompurin 30th Anniversary

    Sanrio Acrylic Keychain Pompompurin 30th Anniversary

    $30.00
  • Sanrio Kuromi Mini Backpack

    Sanrio Kuromi Mini Backpack

    $67.00
  • Sanrio Heady Backpack Kuromi Face

    Sanrio Heady Backpack Kuromi Face

    $52.00
  • Sanrio Pompompurin Orange Fidget Ballpoint Pen

    Sanrio Pompompurin Orange Fidget Ballpoint Pen

    $12.00
  • Hello Kitty POP! Sanrio Vinyl Figure Hello Kitty (KBS) 9 cm

    Hello Kitty POP! Sanrio Vinyl Figure Hello Kitty (KBS) 9 cm

    $18.00
  • Sanrio Elite 3D Backpack Hello Kitty Funny

    Sanrio Elite 3D Backpack Hello Kitty Funny

    $26.00
  • Hello Kitty and Friends – Mystery Squishmallows Plush Figure Display

    Hello Kitty and Friends – Mystery Squishmallows Plush Figure Display

    $132.00

Hello Kitty merchandise – pop culture's quietest superpower

In 1974, designer Yuko Shimizu created a small character with a red bow for the Japanese company Sanrio – and in doing so laid the foundation for one of the highest-grossing media franchises in the world: Hello Kitty has generated over 80 billion US dollars since 1974, and celebrated her 50th anniversary in 2024. At Elbenwald you'll find officially licensed Hello Kitty merchandise from Sanrio – plush, bags, mugs, and more, for longtime fans and for anyone who's only just discovered the bow.

What makes Hello Kitty stand out?

Her secret is, of all things, what's missing: Sanrio deliberately designed Hello Kitty without a mouth so fans can project their own feelings onto her – she seems cheerful when you're cheerful, and comforting when you need it most. On top of that comes a lovingly maintained biography: her real name is Kitty White, she was born on November 1st in a suburb of London, and she has a twin sister named Mimmy. Even her name has literary roots – "Kitty" is the cat Alice plays with in Lewis Carroll's "Through the Looking-Glass." Details like these turn a drawing into a personality across five decades. And because Sanrio maintains the character so consistently, she works across generations: whoever wore Hello Kitty as a kid simply passes her on today.

Frequently asked questions

What Hello Kitty products does Elbenwald carry?

Officially licensed Sanrio goods, from plush figures to bags and wallets to mugs, apparel, and accessories. Use the filters to put together your own range by product type.

Is Hello Kitty a cat?

Officially, no: Sanrio clarified in 2014 that Hello Kitty is a little girl – and later specified that she is the "personification of a cat." For the community, this exact question has long been part of the cult around the character.

How do I recognize officially licensed Hello Kitty merchandise?

By the Sanrio license notice on the product or packaging. Elbenwald carries exclusively officially licensed goods – alongside original Sanrio merchandise, that also includes figures from manufacturers like Funko.

Range overview

The classic for hugging: plush figures in every cuddle level. You'll find everyday companions among the bags & wallets – fittingly, since it all started with a coin pouch in 1975. For a breakfast with a bow there are the mugs, for the outfit the T-shirts & tops, and fine accents come from the jewelry. In short: a complete universe in pink and white – sorted quickly by product type via the filters.

What else goes with it?

Hello Kitty rarely comes alone: at Sanrio her friends gather, first and foremost My Melody, Kuromi, Cinnamoroll, and Pompompurin. And anyone who generally likes the cute side of pop culture will fall for Pusheen too – resistance is purely theoretical here.