Hello Kitty

A red bow, no mouth, half a century of cult status: Hello Kitty merchandise has proven since 1974 that world fame doesn't need a single word. From plush figures to mugs to little pouches, here you'll find officially licensed Sanrio goods for anyone who doesn't need to look up "kawaii" anymore.

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  • Sanrio - Hello Kitty Ballpoint Pen with Bobblehead Figure

    Sanrio - Hello Kitty Ballpoint Pen with Bobblehead Figure

    $12.00
  • Hello Kitty & Friends - Cinnamoroll Cake Spinner Keychain

    Hello Kitty & Friends - Cinnamoroll Cake Spinner Keychain

    $6.00
  • Sanrio - Hello Kitty and Cinnamoroll Funko Bitty Pop 2-Pack Figure Set

    Sanrio - Hello Kitty and Cinnamoroll Funko Bitty Pop 2-Pack Figure Set

    $10.00
  • Hello Kitty and Friends - My Melody Water Bottle

    Hello Kitty and Friends - My Melody Water Bottle

    $12.00
  • Sanrio - Cinnamoroll Acrylic Keychain

    Sanrio - Cinnamoroll Acrylic Keychain

    $15.00
  • Hello Kitty and Friends Animals Mystery Funko Pop Keychain - Sanrio

    Hello Kitty and Friends Animals Mystery Funko Pop Keychain - Sanrio

    $12.00
  • Sanrio - Hello Kitty & Friends Hide ’n’ Seek Mystery Twinchees Figure

    Sanrio - Hello Kitty & Friends Hide ’n’ Seek Mystery Twinchees Figure

    $12.00
  • Hello Kitty - Kuromi Acrylic Keychain

    Hello Kitty - Kuromi Acrylic Keychain

    $12.00
  • Sanrio - Hello Kitty and Friends YuMe Figure

    Sanrio - Hello Kitty and Friends YuMe Figure

    $20.00
  • Sanrio - Hello Kitty Mini Table Lamp Ver.2

    Sanrio - Hello Kitty Mini Table Lamp Ver.2

    $23.00
  • Hello Kitty and Friends - Kuromi 3D Mug

    Hello Kitty and Friends - Kuromi 3D Mug

    Sale price  $11.00 Regular price $18.00 (39% saved)
  • Hello Kitty & Friends - Cinnamoroll Gel Pens Set of 3

    Hello Kitty & Friends - Cinnamoroll Gel Pens Set of 3

    $10.00
  • Hello Kitty - Cinnamoroll Mug with Plush Cover

    Hello Kitty - Cinnamoroll Mug with Plush Cover

    $21.00
  • Hello Kitty - Sanrio Characters Tote Bag

    Hello Kitty - Sanrio Characters Tote Bag

    $12.00
  • Hello Kitty and Friends - YuMe Kuromi Cute Outfit Mystery Keychain

    Hello Kitty and Friends - YuMe Kuromi Cute Outfit Mystery Keychain

    $12.00
  • Hello Kitty - Kuromi Mini Backpack

    Hello Kitty - Kuromi Mini Backpack

    Sale price  $21.00 Regular price $35.00 (40% saved)
  • Sanrio - Kuromi Hello Kitty and Friends Plush Keychain

    Sanrio - Kuromi Hello Kitty and Friends Plush Keychain

    $15.00
  • Sanrio - Hello Kitty and Friends Mystery Pin

    Sanrio - Hello Kitty and Friends Mystery Pin

    Sale price  $7.00 Regular price $12.00 (42% saved)
  • Hello Kitty and Friends - Kuromi 3D Cushion

    Hello Kitty and Friends - Kuromi 3D Cushion

    $29.00
  • Hello Kitty & Friends - Cinnamoroll Notebooks Set of 3

    Hello Kitty & Friends - Cinnamoroll Notebooks Set of 3

    $6.00
  • Hello Kitty & Friends - Kitty K-Pop Funko Pop Figure

    Hello Kitty & Friends - Kitty K-Pop Funko Pop Figure

    $19.00
  • Sanrio - Kuromi Ballpoint Pen with Pom Pom

    Sanrio - Kuromi Ballpoint Pen with Pom Pom

    Sale price  $7.00 Regular price $12.00 (42% saved)
  • Hello Kitty & Friends - Cinnamoroll Night Light

    Hello Kitty & Friends - Cinnamoroll Night Light

    $29.00
  • Hello Kitty and Friends - Kuromi Water Bottle

    Hello Kitty and Friends - Kuromi Water Bottle

    $23.00

Hello Kitty merchandise – pop culture's quietest superpower

In 1974, designer Yuko Shimizu created a small character with a red bow for the Japanese company Sanrio – and in doing so laid the foundation for one of the highest-grossing media franchises in the world: Hello Kitty has generated over 80 billion US dollars since 1974, and celebrated her 50th anniversary in 2024. At Elbenwald you'll find officially licensed Hello Kitty merchandise from Sanrio – plush, bags, mugs, and more, for longtime fans and for anyone who's only just discovered the bow.

What makes Hello Kitty stand out?

Her secret is, of all things, what's missing: Sanrio deliberately designed Hello Kitty without a mouth so fans can project their own feelings onto her – she seems cheerful when you're cheerful, and comforting when you need it most. On top of that comes a lovingly maintained biography: her real name is Kitty White, she was born on November 1st in a suburb of London, and she has a twin sister named Mimmy. Even her name has literary roots – "Kitty" is the cat Alice plays with in Lewis Carroll's "Through the Looking-Glass." Details like these turn a drawing into a personality across five decades. And because Sanrio maintains the character so consistently, she works across generations: whoever wore Hello Kitty as a kid simply passes her on today.

Frequently asked questions

What Hello Kitty products does Elbenwald carry?

Officially licensed Sanrio goods, from plush figures to bags and wallets to mugs, apparel, and accessories. Use the filters to put together your own range by product type.

Is Hello Kitty a cat?

Officially, no: Sanrio clarified in 2014 that Hello Kitty is a little girl – and later specified that she is the "personification of a cat." For the community, this exact question has long been part of the cult around the character.

How do I recognize officially licensed Hello Kitty merchandise?

By the Sanrio license notice on the product or packaging. Elbenwald carries exclusively officially licensed goods – alongside original Sanrio merchandise, that also includes figures from manufacturers like Funko.

Range overview

The classic for hugging: plush figures in every cuddle level. You'll find everyday companions among the bags & wallets – fittingly, since it all started with a coin pouch in 1975. For a breakfast with a bow there are the mugs, for the outfit the T-shirts & tops, and fine accents come from the jewelry. In short: a complete universe in pink and white – sorted quickly by product type via the filters.

What else goes with it?

Hello Kitty rarely comes alone: at Sanrio her friends gather, first and foremost My Melody, Kuromi, Cinnamoroll, and Pompompurin. And anyone who generally likes the cute side of pop culture will fall for Pusheen too – resistance is purely theoretical here.